Privacy policy
Effective 28 August 2026
Wallreel is a browser extension for Chrome and Firefox. It turns a supported video-gallery page into a grid of muted previews that play at once. Everything it does to a page happens locally, in your browser. This policy is short because there is very little to describe.
What is not collected
This section is about the extension. What the website counts is a separate matter and it has its own section below.
The extension has no analytics. Nothing in it measures what you open, hover, search for, or click. No account — there is nothing to sign up for and no profile of you anywhere. No browsing history: Wallreel never reports the pages you visit to anyone, including me. No backend of mine behind it — there is nowhere for the extension to send what it reads. It does open one page on this website on the day you install it, and it sends one empty request here when you press the toolbar button on a supported site after your free trial has run out. Both are counts, not reports: neither carries anything about you or about what you looked at. The wall is built in your browser out of video the page had already loaded. Nothing you look at is sold or shared, because none of it is collected in the first place.
This website
wallreel.com counts four things: that a page was opened, that a download started, that a visitor copied the link for the other browser, and that a free trial ended. A page-view count records the day, which page it was, and one flag saying whether the request announced itself as a search-engine crawler or an automated tool. A download count records the day, which page you came from, which file you took, and which browser engine asked for it — Firefox, Chrome, or neither — because I need to know whether people are downloading the build that will actually install for them. Counts that arrive in a shape no browser sends are tallied separately so they can be told apart from real visits. That is the whole record, and every part of it is a tally: a number that goes up.
Your browser contacts no third party on this page. There is no cookie, no analytics script, no tracking pixel, and no identifier of any kind. There is nothing here for a content blocker to block. Nothing here can tell one visitor from another, or tell the same visitor apart from one day to the next.
My server does use a third party to hold the counts. They are stored at Upstash, a hosted database service, and they travel there from my server — never from your browser, which never learns that Upstash exists. What arrives is the tally: a day, a page, a file, a browser engine, a number. Nothing about you goes with it, because nothing about you was collected. Upstash's own policy is at upstash.com/trust/privacy.pdf. I name it here for the same reason I name Vercel below: a page that says "no third-party service" while a third party holds the file would be the kind of half-truth this policy exists to avoid.
Your IP address is not stored. I do not write it down, do not hash it, and do not keep it. The server reads it to answer the request, the way every web server on the internet does, and Vercel — the company that hosts this site — keeps its own short-lived request logs. That is true of every site you visit, and I mention it because "I don't store your IP" would otherwise be a half-truth.
I count these because I buy advertising and want to know whether it works.
The extension reaches this website on two days, and only two. On the day you install it, it opens the welcome page in a tab. That page view is counted the same way every other page view here is counted — a day, a page, and which browser engine asked. When you press the toolbar button on a supported site after your free trial has run out, it sends one empty request that adds one to a count of ended trials; that request carries no page, no browser engine, and no address of any kind. Nothing identifies you and nothing links either one to anything you do afterwards. Beyond those two, nothing in this section involves the extension.
What is stored, and where
One thing: your trial and license state — when the trial started, and whether you've bought a license. The trial start time is written by the extension itself, on your device, the first time you use it. No email address is asked for, and the start is never reported to any server. It is kept in the browser's own local extension storage, in Chrome and in Firefox alike. It is not synced to me and there is nowhere for it to go. The END of the trial is reported, and only as a bare count. When you press the toolbar button on a supported site after the seven days are up, the extension adds one to a tally of ended trials on this website — once for each press that a wall would have answered. The tally carries nothing that could point back to you.
Permissions, precisely
The version of Wallreel sold here declares two permissions, and both exist for payment: storage, to keep the trial and license state described above; and access to extensionpay.com, so the payment library can check that state. The wall itself needs neither.
Where the extension runs, and where it acts
This distinction matters and it is worth stating plainly. Wallreel's content script is loaded by the browser on every http and https page you open. That is what makes the toolbar button work the instant you press it, without the browser stopping to ask for a new permission each time — and it is why your browser warns you that Wallreel can read data on the sites you visit. That warning is accurate. What the extension does with that reach is the part you are trusting: it activates only on the sites listed on wallreel.com, and on no others. Two of those sites serve Firefox an image slideshow instead of a video preview, so there is nothing there to collect, and Wallreel declines on both in Firefox — the list on wallreel.com marks which. On every other site in the world it does nothing at all: it shows a short notice saying the site isn't supported and leaves the page exactly as it was. The list lives in a single file in the extension, it is the same in every copy, and it is published in full on wallreel.com.
Payment (ExtensionPay and Stripe)
Trials and purchases are handled by ExtensionPay, a payment service for browser extensions. The extension contacts ExtensionPay only to check or update your trial and paid status. If you buy, checkout happens on an ExtensionPay page and the payment is processed by Stripe. Your card details go to Stripe. They never pass through the extension and they never reach me. ExtensionPay receives your email address when you pay, which is what lets you restore your license on another computer; until you pay, you are anonymous to it. The free seven days involve ExtensionPay not at all: that trial is started and timed by the extension on your own device. ExtensionPay's own policy is at extensionpay.com/privacy and Stripe's at stripe.com/privacy — what they do with what they receive is governed by those, not by this page.
Firefox
The Firefox build declares "no data collection" to Mozilla in its manifest, and passes Mozilla's addons-linter with zero errors.
Changes
If what the extension stores or sends ever changes, or if what this website counts ever changes, this page and its effective date change first.
Contact
Questions about this policy or the extension: support@wallreel.com
Wallreel is sold by Robert Paul, who is the data controller for the purposes of this policy.